ISSA Blog Articles

Artificial intelligence is transforming the fitness industry at an unprecedented pace. Discover the essential AI tools that can revolutionize your training business, enhance client results, and create sustainable competitive advantages—regardless of your business size or model.

The fitness industry is undergoing a profound technological transformation. Discover the emerging AI trends reshaping fitness delivery, the essential skills that will separate tomorrow's elite trainers from the obsolete, and strategic positioning tactics to thrive in this rapidly evolving landscape.

Discover how established AI and algorithm-driven tools can dramatically reduce your programming time while maintaining quality, allowing you to serve more clients effectively without sacrificing personalization or professional standards.

Amidst the ever-evolving trends in the health and fitness industry, one trend stands out for its potential extremes: the integration of technology into measuring individual performance and overall fitness.

Getting certified as a glute specialist is only the first step to success. You’ll also need to master marketing, communication, and professionalism. Here’s how.

Tracking your fitness metrics is a great way to stay motivated, but connecting with your friends is where the fun begins. Set up activity tracker competitions with friends to make working out more fun, to get motivated, and to hit more goals faster.

No fitness device works for every client. Studies have shown that this holds true with activity trackers. Learn which clients can benefit the most from fitness tracking devices, and which ones may be better off without them.

Wearable devices have started to take on a new look. Check out some of these creations from innovators of smart, wearable gear.

Personal trainer software is essential if you want to take your business to the next level and train more clients in less time. We have all the info to help you pick the perfect program for your needs.

If you're not using social media to market your fitness business, you're not reaching your full audience. Here's the essential information you should consider when choosing a social media channel for your fitness business.

Want to be better at social media? Become a fitness influencer and inspire others while also building your training business. Check out our quick guide to social media superstardom.

Instagram is a great place to show off your fitness expertise and market your fitness business. How do you create stellar workout videos for this social media platform? This article explains.