What Does a Corporate Wellness Specialist Do?

One benefit of a career in health and wellness is the variety of workplace options. You can work in gyms and fitness centers, or for healthcare organizations. Another option is to provide your services to large businesses. Professionals in these roles are called corporate wellness specialists. 

What Does a Corporate Wellness Specialist Do?

corporate wellness specialist helps organizations enhance their employees’ well-being through structured wellness programs. Their duties typically revolve around two core components: health education and health promotion. 

• Health Education: Educating employees about health risks such as the impact of poor diet or sedentary lifestyle. They may run workshops on nutrition or managing chronic health conditions.

• Health Promotion: Encouraging healthy behaviors like regular physical activity, nutritious eating, and stress management techniques. Specialists often motivate employees to create lasting, healthy habits.

By focusing on these areas, a corporate wellness specialist helps organizations foster a healthier, more productive workforce.

Corporate Wellness Specialist Job Description and Key Duties

One of the best ways to learn what this role entails is to look at the job description. Most provide a list of some of the most important duties required.

Responsibilities you might find listed for a wellness specialist include:

• teach employees strategies to improve physical and mental health 

• design, promote, and deliver health education programs to individuals and groups

• work with employees to create healthy self-care routines

• conduct assessments to help employees understand their fitness level and health risks

• motivate and encourage employees to develop positive health habits

• help employees overcome harmful health habits

• develop sound exercise, nutrition, or other health programs

• refer employees to outside health resources, if needed

The job description for a wellness specialist can vary from employer to employer. Read each post thoroughly to get a clearer picture of what is expected of a specific company.

Where Do Corporate Wellness Specialists Work? Industries and Opportunities

Roughly four in five large employers offer a corporate wellness program (1). This is good news for workplace wellness professionals. Why? Because it means that your job prospects are wide open. You can work for either a profit or nonprofit business, for instance. Or you might offer employee wellness on behalf of a city, state, or federal agency.

You can also work in a variety of industries. Maybe you have a passion for tech, health care, or manufacturing. Companies in each of these areas hire professionals to offer worksite wellness programs to their employees.

Sometimes you’ll find this health and wellness role under a different title. Keep this in mind if you’re looking for this type of position. Other names for a corporate wellness specialist include:

• corporate wellness coordinator

• corporate wellness coach

• corporate health coach

Why Corporate Wellness Programs are Important for Employers and Employees

An employee wellness program provides many benefits. Some are benefits for the employer. Others are more directed at the employees.

One employer-based benefit of a healthy workplace is less absenteeism. Healthy employees don’t need a lot of sick days. And if they look after their health, they’re less likely to have a chronic disease. This is important since the Centers for Disease Control and Prevention reports that six in 10 U.S. adults have a chronic illness (2). 

Running a full staff leads to greater productivity. It also helps improve process efficiency. Employees who feel their best typically have a better work product.

Employees benefit from these programs as well. Greater physical health means fewer aches, pains, and illnesses. Better mental health means that you’re less prone to stress, anxiety, and depression. All of this leads to a higher quality of life. 

4 Principles of Leading Effective Employee Wellness Programs

In Corporate Wellness Program: Linking Employee and Organizational Health, this book’s editors share four principles for leading a successful wellness program (3). A successful wellness specialist:

1. Defines health to include employee well-being. This involves creating a work-life balance for employees. It also requires reducing work-related stress or unreasonable demands.

2. Creates a supportive work environment. The employee’s health must be a priority for the company. Workers must feel support for engaging in healthy behaviors.

3. Offers health education focused on prevention. This principle centers around teaching employees how to prevent health issues. This could be by teaching stress reduction skills or ways to improve sleep. It might also involve addressing workplace issues that can hinder health. This includes workplace bullying.

4. Provides rewards when employees engage in healthy behaviors. Sometimes, the best incentive for changing behaviors is a reward. You might offer a gift for completing a workshop. The employer will decide what it can offer financially.

Implement these four pillars or strategies into your wellness initiative. If you do, it can help boost your results.

How Much do Wellness Specialists and Health Coaches Earn?

According to Salary.com, the average health and wellness coach salary in the United States is $66,100 (4). Glassdoor.com lists the average annual salary as $55,993 (5). Keep in mind that education can play a large role in salary. Some health and wellness jobs require a certification while others require a degree.

It’s also possible that a wellness specialist may earn a rate similar to a fitness instructor. The median pay for fitness instructors is $46,480 per year or around $22 per hour (6).

Learn more: How much does a health coach make?

How to Become a Corporate Wellness Coach

1. Earn Your Education

Get your coaching certification. A personal training certification can be a good place to start but also focus on health and wellness coaching. You’ll want to be well-versed in behavior change, motivation, accountability, stress management, making sensible food choices, and more.

Some employers want their wellness specialists to have a bachelor’s degree or higher. This degree may be in health education, psychology, exercise science, or a related field.

2. Gain Experience

Look for internships or entry-level roles in wellness program management. This experience could involve health coaching, wellness activity development, or the coordination of a wellness program. Get to know corporate culture.

3. Stay Updated

Wellness trends and workplace environments are always evolving—focus on continual learning and stay up-to-date on best practices. You’ll have to complete continuing education credits to maintain your certification. Look for opportunities to expand your skills and gain new ways to offer additional services.

4. Build Your Network

Leverage professional associations, attend conferences, or join wellness communities. Connect with wellness professionals through LinkedIn groups and online communities.

Can You Be a Wellness Specialist Without Certification?

Some agencies offer a certified corporate wellness specialist program. Others enable you to become a certified health education specialist. Depending on the employer, this type of certification may be required to apply. But they may also accept a similar certification instead.

One such option is that of a health coach. A health coach has training in several areas associated with health and wellness. This professional also knows how to work with people with varying fitness levels and health needs.

Become a Board Certified Health Coach

Interested in becoming a corporate wellness specialist? Explore our resources and courses to get started on your career in corporate health. Become a National Board Certified Health and Wellness Coach with our exclusive 3-month interactive online certification program. It's your gateway to mastering advanced coaching skills and building unshakeable confidence in your ability to transform lives.

References

1. Abraham, J. M. (2019). Employer wellness programs—a work in progress. JAMA, 321(15), 1462. https://doi.org/10.1001/jama.2019.3376 

2. Centers for Disease Control and Prevention. (2022, December 13). Chronic diseases in America. Centers for Disease Control and Prevention. Retrieved February 17, 2023, from https://www.cdc.gov/chronicdisease/resources/infographic/chronic-diseases.htm 

3. U.S. Bureau of Labor Statistics. (2021, January). What attributes characterize a successful Corporate Wellness Program? : Monthly Labor Review. U.S. Bureau of Labor Statistics. Retrieved February 17, 2023, from https://www.bls.gov/opub/mlr/2021/book-review/what-attributes-characterize-a-successful-corporate-wellness-program.htm 

4. Salary.com. (2025, January 1). Health and Wellness coach salary. Salary.com. Retrieved January 16, 2025, from https://www.salary.com/research/salary/posting/health-and-wellness-coach-salary 

5. Salary: Health Coach. Glassdoor. (2024, June 6). Retrieved January 16, 2025, from https://www.glassdoor.com/Salaries/health-coach-salary-SRCH_KO0,12.htm 

6. U.S. Bureau of Labor Statistics. (2022, September 8). Fitness trainers and instructors: Occupational Outlook Handbook. U.S. Bureau of Labor Statistics. Retrieved January 16, 2025, from https://www.bls.gov/ooh/personal-care-and-service/fitness-trainers-and-instructors.htm#tab-5